About Us
Unlock the full potential of your sales teams
Our Approach
What makes BB Sales Development different is a unique blend of education, real-world sales experience, and performance coaching.
Our approach is structured but flexible, combining proven learning frameworks with practical, hands-on application. We don’t believe in one-size-fits-all training. Every programme is designed around your business, your people, and your goals. Whether it’s developing field sales capability, strengthening national account management, or building confidence in new starters, we focus on creating learning that sticks.
We prioritise engagement, accountability, and real-world relevance, ensuring that training doesn’t just inspire, but translates into improved performance in the field.
Our Experience
BB Sales Development is built on a diverse and complementary career spanning education, sales, and coaching.
Starting as a qualified secondary school teacher, we bring over four years of experience designing and delivering structured learning programmes. This foundation developed a deep understanding of how people learn, how to adapt to different learning styles, and how to maximise engagement and development for every individual.
Following this, over 25 years were spent in FMCG sales, covering Field Sales, National Accounts and leadership roles. This includes hands-on experience in:
Field sales territory management, regional team leadership and team management
Managing key national customers and commercial relationships
Leading and developing sales channels
Coaching individuals to progress into senior sales roles
This real-world experience means we understand the pressures, challenges, and expectations your teams face every day, and we design training that reflects that reality.
Alongside this, over 20 years as a qualified sports coach has further shaped our approach. Coaching individuals from beginner to international level has reinforced the importance of adaptability, motivation, and performance-focused development. It’s this combination of teaching, selling, and coaching that underpins everything we do.
What Sets Us Apart
Deep FMCG expertise – Training grounded in and delivered real commercial experience
Behaviour change focus – We don’t just train skills, we shift habits and performance
Highly engaging delivery – Interactive, practical sessions that resonate with teams
End-to-end support – From design to delivery to ongoing development