BB Sales Development was founded on one core belief:
High performance isn’t complicated — it requires mastery of the fundamentals, delivered consistently.
Our mission is simple:
to unlock the full potential of your sales team.
By combining proven learning techniques with decades of FMCG experience, we equip your people with the confidence, capability, and behaviours needed to succeed — and to sustain that success over time.
We partner with small to medium FMCG businesses to deliver tailored training programmes that fit around your team — not disrupt them.
Our focus is on real-world application, continuous development, and measurable improvement — ensuring your people don’t just learn… they perform.
BB Sales Development was founded on one core belief:
High performance isn’t complicated — it requires mastery of the fundamentals, delivered consistently.
We partner with small to medium FMCG businesses
to deliver tailored training programmes that fit around your team — not disrupt them.
Our focus is on real-world application, continuous development, and measurable improvement — ensuring your people don’t just learn … they perform.
Our mission is simple:
To unlock the full potential of your sales team.
By combining proven learning techniques with decades of FMCG experience, we equip your people with the confidence, capability, and behaviours needed to succeed — and to sustain that success over time.
BB Sales Development was founded on one core belief:
High performance isn’t complicated — it requires mastery of the fundamentals, delivered consistently.
We partner with small to medium FMCG businesses
to deliver tailored training programmes that fit around your team — not disrupt them.
Our focus is on real-world application, continuous development, and measurable improvement — ensuring your people don’t just learn … they perform.
Our mission is simple:
To unlock the full potential of your sales team.
By combining proven learning techniques with decades of FMCG experience, we equip your people with the confidence, capability, and behaviours needed to succeed — and to sustain that success over time.
We develop Black Belt sales professionals by embedding Brilliant Basics, through Bespoke, Balanced training and support.
Our Approach
What makes BB Sales Development different is a unique blend of education, real-world sales experience, and performance coaching.
Our approach is structured yet flexible, combining proven learning frameworks with practical, hands-on application. Every programme is tailored to your business, your people, and your goals.
Whether developing field sales capability, strengthening commercial account management, or building confidence in new starters, we focus on creating learning that sticks, and delivers results.
We prioritise engagement, accountability, and real-world relevance, ensuring training doesn’t just inspire, but translates into improved performance where it matters most.
Why Choose Us?
Deep FMCG expertise — grounded in real commercial experience
Focus on behaviour change — not just skills, but lasting performance improvement
Highly engaging delivery — practical, interactive sessions that resonate
End-to-end support — from design through to delivery and ongoing development
Why We Do What We Do
BB Sales Development exists to challenge outdated, one-size-fits-all sales training that delivers little lasting impact.
We believe development should be practical, relevant, and built around real business needs, not generic theory.
My career began in education, where I learned how to simplify complexity and adapt to different ways of learning — skills that still underpin how I develop people today.
I then built a 25-year career in FMCG sales, working across Field Sales, National Accounts, and senior leadership roles. I’ve led teams, managed key customers, and consistently delivered — often exceeding — commercial targets.
I’ve also designed and implemented sales systems and processes that have improved performance across multiple teams.
Developing people has always been a core focus. From onboarding new starters to supporting progression into senior roles, I focus on building the skills, mindset, and behaviours that drive measurable results.
Outside of my professional career, I’ve spent over 20 years as a voluntary sports coach, helping individuals progress from beginner to elite level. This has further shaped my practical, engaging coaching style.
I combine the structure of an educator, the commercial focus of a sales leader, and the mindset of a coach to deliver development that is practical, relevant, and built to last.